Admit it, you’ve thought about buying address lists to boost your B2B sales, right? No problem—the same probably goes for most companies in the B2B sector. But do you know what the advantages are to buying addresses and what you should look out for when buying B2B address lists? Where we use…
Let’s face it, finding talented and natural salespeople is not as simple as posting a job ad and waiting for a rush of applications. Nowadays, sales are more nuanced than in the past, as products and services are more sophisticated, and customers are more knowledgeable when researching the best option….
Germany has one of the strongest economies in Europe: German companies with strong sales enjoy a high international reputation. Small and medium-sized (SMEs) German companies drive the market, and “Made in Germany” is the international hallmark of extraordinary quality. German economic policy promotes a broad and competitive industrial environment with…
Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake if you haven’t already. Selling in a B2B setting is tricky since the target company’s decision-makers, meaning your potential customers, are weighing your product or service against your competitors on their own…
Both sellers and buyers understand how complex the B2B sales environment is. B2B sales are notoriously difficult to close and often expensive for sellers because of several specific hurdles. First of all, B2B buyers are more sophisticated; they prefer working with a vendor prepared to analyze the company and grasp…
Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to prospects out of the blue without knowing them holds many opportunities—but can also be risky. Cold outreach will never be the same as door-to-door sales or just a funny call after you’ve looked…
Today, we will focus on sales productivity. Therefore, we are going to talk about a tool which is almost unavoidable for salespeople: the CRM system. It is the place where companies “hoard” not only their existing customers and all the associated B2B data, but usually also those who are yet…
If you are a sales rep in B2B that spends the days meeting with clients and pitching them your company’s packages, chances are you’ve used a sales deck before. If you have never used a sales deck or the process of creating one is new to you, you NEED to…
As a sales professional, you know that emailing your B2B prospects is a key part of your sales strategy. You use email every day to reach out to, respond to and follow up with your prospects. Although email is an efficient way to communicate, it does come with a few…
Is your sales team doing a lot of cold calling, but rarely wins new customers? At the same time, your sales team spends a lot of time researching information on potential new customers? Or maybe your landing pages aren’t converting and your ad campaigns aren’t providing you with in the…