Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to prospects out of the blue without knowing them holds many opportunities—but can also be risky. Cold outreach will never be the same as door-to-door sales or just a funny call after you’ve looked up a number in the […]

Today, we will focus on sales productivity. Therefore, we are going to talk about a tool which is almost unavoidable for salespeople: the CRM system. It is the place where companies “hoard” not only their existing customers and all the associated B2B data, but usually also those who are yet to become customers—aka. prospects and […]